It’s not every day that a camera company goes public, but that’s what GoPro is reportedly trying to do.
Reuters, which broke the story, reports that the company is planning to raise $300 million to $500 million in an initial public offering sometime in 2013.
Did you know that every single of these beauties run Cherokee inside? It’s pretty cool that so many people are using Cherokee, specially to do the sort of fun stuff these cameras are designed for :-)
I briefly wrote about this a few weeks ago, but I’ll do it again.
It’s awesome to know that lot of the footage used on this video came from GoPro cameras, which embed Cherokee, an Open Source project I created and in which I did invest a whole lot of time and energy.
Most of the crazy people doing unthinkable things on this video were wearing a Cherokee powered devices to record it. With all the seriousness, how cool is that!! :-)